With all the technology and social media sites out there, it can be easy to overlook the personal relationships that are vital in growing your business. Between LinkedIn, Twitter, Facebook, Foursquare (you get the point) there can be little time left over to create and maintain relationships with potential clients.
Earlier this month, The New York Times came out with an article that stated the number of text messages had increased by nearly 50 percent last year. A significant increase had also occurred with the use of e-mail, streaming video and music on cell phones last year, while the average length of time spent talking on the phone had decreased almost 30 seconds from the year 2008 to 2009. Society has become more reliant of technology to connect and interact with others, while the actual amount of time spent conversing over the phone is not as significant.
While the advantage of social media can be extremely significant, don’t just relate back to technology to work for you. We have become an impersonal society, even during our social “networking” era. Be above the norm and reach out on an individual level and actually interact with your clients or potential customers.
