February
16
2010
It's just a matter of time (measured in days).
How important will be is mobile advertising and mobile marketing? It’s difficult to wrap your brain around that fact that advertising is being disbursed on a one-to-one basis so quickly and into so many emerging markets. As long-time advocates of one-to-one marketing we want to embrace this shift and seek new and better ways to tie mobile into consumer or B2B marketing programs. Researching…
The Economist sheds new light on why we (Americans) are not the center of the universe when it comes to mobile marketing. However, many of our current customers are now reaching out to decision makers in these markets as technical infrastructure, cloud computing and other solutions find ways into India, Africa and Eastern Europe. That happening today.
March
1
2009
We talk a lot about brands. We’re a marketing and advertising agency so it’s hard not too. A year ago, or maybe two years ago we started telling our customers to put their brands on the back burner. There’s no need to march your brand out out in front of your target audience where it will twirl and dance and preen and distract your target audience from your message and your story. Harsh words for someone with a brand management background and a tough sell for us, but we’re sticking to our guns on this one.
Maybe there is a different way to communicate this to our clients. I’m starting to think we should ask them to just let the brand bend a little bit. It won’t break as long as you have a compelling story. To be fair, we do work in the B2B space more often than not. The growth of social media and crowd sourcing brand control on the consumer side no longer rests with the Brand Manager. You might give it a nudge in one direction or another, but branding now resides with consumers and brand evangelists.
In Texas speak, brand control is kind of like bull riding. It’s not the cowboy, but the bull that’s in control.
February
27
2009
April Dunford is one of our (new) favorites on the web. If you’re a fan of the beautiful game, or at least pretend to tolerate soccer (Joey) in certain company, you’ll appreciate this little piece.
Just like a foul in a soccer match, bad marketing decisions can be put in two buckets, says Ms Dunford. Sneaky, verbose, meaningless, unsegmented marketing will certainly get you booked. Now that you have a yellow card don’t push your luck. Repeat the same mistakes and you’ll end up with a second yellow that’ll get you tossed. Worse still, lie or cheat or spam and it’s a red card straight away. You won’t do your team any good if you’ve been sent off. Shame, shame.