The folks at Microsoft must be absolutely giddy with Bing’s first place finish in the race for Twitter feed access. That and good press on the launch of Windows 7 put a smile on Bill’s face.
I’m warming to the fact that we have another way to measure social media’s impact? The announcement should generate a revival of sorts for Twitter users that abandoned the medium and spark a wave of net-new users of the online app.
Twitter comes out a winner in this deal. Hello, revenue! This is the best thing to hit Twitter since Ashton Kutcher.
Google and Bing! fare well. Facebook probably feels like it just got punched in the mouth.
Microsoft clearly is euphoric about beating Google to the punch with plans to integrate real-time tweets and Facebook posts into its Bing generated searches. Google, which has more than 65 percent of the search market, will soon follow with a similar service that could provide new ways to generate social network revenue.
Facebook users have the ability to block access to their posts, but few on Twitter use the invite-only feature. This is the definition of a game changer, and just when the digital marketing world is just starting to heat up.
