There are many skeptics when it comes to consumer purchases that can double as a charitable act. The concept of “One for One,” created by the popular shoe manufacturers TOMS and highlighting the concept of buying one pair and giving one away, is the center of debate. The question often proposed is, do people buy these products just to feel good about themselves or is it really the great cause it claims to be that lures them in? I am confused by this argument.
Does your intention when buying really make a difference in the greater scheme of things? People are still getting what they need because of your purchase, correct? In this article by Joe Ippolito, questions are raised about whether shoes are the greatest need and although he also agrees “doing some good is better than nothing,” he points fingers at these companies and whether or not they can be trusted. I applaud these companies and if there is a need, no matter how small, I don’t think we should shy away because it might not make the biggest “impact” according to the critics.
In just under four years, 600,000 pairs have been given away causing lives to be saved. It is hard to look at that statistic and deny that they are doing something right to get their product noticed and that they have people who believe in their cause. Watch this video that was sent out during last holiday season and see for yourself, are you a believer?
(Mary O’Connor is back at Auburn University finishing up her senior year. This will be her last entry and we appreciate all her work on our behalf. She is someone we’d gladly hire at VLG.)
Comments