We also like the Clapping Song, Zip-A-Dee-Doo-Dah and just about any song that gets stuck in your head for days at a time. They’ll haunt you, but in a good way. Unless, like me, your family trip to Disneyland took a turn for the worse when we got stuck in the “It’s a Small World” ride for an hour–in Japan.
Kotoba wa minna chigatte mo,
Minna no kokoro wa onaji,
Katakumi atte mirai e arukô,
Chiisa na sekai.
There is nothing of the sort in these two videos. Enjoy!
The video that started it all.
The best response video.
Where’s your favorite fist bumping, knucks vid on YouTube?
The last five years are a blur. One day you’re sitting around looking at how B2B marketing managers struggle to engage their channel partners, customers, prospects and internal audiences. Ping! The light bulb goes off. I’m not sure light bulbs “ping,” but you get the point. We came up with a solution that’s both old school and new…school.
What we call Dialog Marketing, that special blend of guerilla mail and kick butt online engagement, has infotained hundreds of thousands of targeted individuals. (See what we did there. We combined information and entertainment to form cheesy a verb–classic.)
But seriously…seriously, we can only measure our success over the years by the company we keep. Our thanks to the 100+ companies we’ve had the opportunity to work with over the past 5 years. We hit this milestone only because you trusted us with your budget, goals and your time. Many of you are much more than customers, but people we truly consider our friends.
There are many skeptics when it comes to consumer purchases that can double as a charitable act. The concept of “One for One,” created by the popular shoe manufacturers TOMS and highlighting the concept of buying one pair and giving one away, is the center of debate. The question often proposed is, do people buy these products just to feel good about themselves or is it really the great cause it claims to be that lures them in? I am confused by this argument.
Does your intention when buying really make a difference in the greater scheme of things? People are still getting what they need because of your purchase, correct? In this article by Joe Ippolito, questions are raised about whether shoes are the greatest need and although he also agrees “doing some good is better than nothing,” he points fingers at these companies and whether or not they can be trusted. I applaud these companies and if there is a need, no matter how small, I don’t think we should shy away because it might not make the biggest “impact” according to the critics.
In just under four years, 600,000 pairs have been given away causing lives to be saved. It is hard to look at that statistic and deny that they are doing something right to get their product noticed and that they have people who believe in their cause. Watch this video that was sent out during last holiday season and see for yourself, are you a believer?
(Mary O’Connor is back at Auburn University finishing up her senior year. This will be her last entry and we appreciate all her work on our behalf. She is someone we’d gladly hire at VLG.)
There is something unattractive about the name Xefer. I can’t put my finger on it, but I’d love to hear the story of how that came about. Regardless, for visual thinkers and blog subscribers we’d recommend taking a look at your Tweets with one of Xefer’s unique projects. Here’s the output for @wefightboredom.
The hotspots tell a story. We clearly believe Tuesday is the best day for sharing good content. Some of this is scheduled Tweets, but others seem to be when those we follow put up good, re-tweetable content. We’re exploring ways to analyze our content and tweak our tweets for added value and success. This tool will help paint the picture. Check it out when you get a chance.
We (I) took a hiatus. It wasn’t on purpose, but it happens. We’ve been so busy working for our customers and in pursuit of new customers that our blog took a back seat. This interruption represents the biggest challenge we face on the social media front.
Like any relationship it takes time and effort to nurture and grow. I’m sorry I’ve been avoiding you. I’ve been busy at work and haven’t taken enough “us” time. However, I’m happy to report that I’ve changed my ways. I’d like to promise to never do this again, but I’m human.
Let me know what content you’d like to see here and we’ll do our best to answer the call. Thanks for being a devoted reader. We appreciate you more than you’ll ever know.
