Unless you’ve been living under a rock, you know Hulu.com is an increasingly popular way to catch up on the latest t.v. shows.
eMarketer expects 33 percent of U.S. adult Internet users will turn to viewing a full-length episode online at least once a month this year. The percentage of people viewing television shows online over the past two years showed significant increase and that number is expected to rise even further.
This is a huge opportunity for advertisers looking to increase and expand visibility in the digital market. Americans love television, but where you watch the shows is changing. Advertisers need to continue adapting to this digital movement. It’s time to ditch old school t.v. spots and adopt a new format that leverages the Internet.
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