As the saying goes, “you only have one chance to make a first impression.” Companies spend a lot of time and money on brand awareness. Make sure your efforts aren’t lost in the crowd, because brand awareness might not help you achieve revenue goals. Will your brand be remembered?
What you think should be obvious to customers doesn’t always ring true. Breaking through the clutter to grab individual attention doesn’t necessarily mean you need a moon walking bear when a bouncing ball will do.
For additional awareness tests check out DoTheTest.co.uk. (Contributor: Mary O’Connor)
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