Spirited campaign goes too far

July 13 2010

Spirit Airlines is walking a thin line between humor and heartache with a recent advertising campaign.

Their oil spill jokes on their website and email promotions have gone too far for most customers. Spirit was quick to comment to complaints with this rebuttal.

“It is unfortunate that some have misunderstood our intention with today’s beach promotion. We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots,” according to SpiritAir.com.

Believable? Is Spirit trying garner publicity by creating controversy? One thing is for sure, in a time as sensitive as this, with so many lives affected, Spirit went too far! What do you think? (Contributor: Mary O’Connor)

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