The advertising industry is taking a step in the right direction towards ethical standards. Ad Age reported that the American Advertising Foundation and the University of Missouri’s Reynolds Journalism Institute are teaming up to create the Institute for Advertising Ethics.
This may not completely change society’s perception of advertisers, but it’s a start. It’s astonishing to think that in the early days of advertising, the industry professionals were one of the most well respected people in the business society. Over the years, the public perception that advertisers exaggerate the facts is now accepted as, well, a fact.
Could the Institute for Advertising Ethics be a turning point for the ad business, or is this just another sales tactic? Is advertising even measured by ethical standards outside academia, or by hits on YouTube?
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