ESPN and Wieden+Kennedy have created a campaign unlike any other to promote the 2010 FIFA World Cup, which starts on June 11th. The series of advertisements, perfectly titled ‘One Game Changes Everything,’ is entirely focused on promoting the intensity of the games.
The campaign consists of mural-like posters that pop in uniqueness and focus on their niche target audience. Posters were designed for the 32 countries involved in the tournament with an emphasis on the passion and traditions of the countries’ dedication to soccer.
Not only do the posters maintain an excellence in design, but so much thought was put into making each poster specific to the particular country. Their insight to the passion of each country and dedication on their target audience is executed to perfection, making the campaign a class of its own.
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