With more people turning towards electronic devices to get their news, stay connected, and even read their books, advertising agencies have adapted by creating new, interactive ways to reach their customers through the introduction of digital magazines. Becoming especially popular amongst iPad users, Wired has teamed up with Adobe to create an app for $4.99 that takes you into the virtual magazine. This app allows you to seamlessly flip through the pages, watch movie trailers, and even take a 360 degree view of the cars in the advertisements just by a twirl of your finger. Will this gain more readers? The answer is yet to be determined but the optimism is high.
Interactive mags on the rise
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