Have Americans’ obsession with brands gone too far?
The NBA has released a series of basketball related food products: a toaster that burns a team’s logo into bread, NBA Gourmet Coffee and edible team logos for…a pizza? The toaster and gourmet coffee are currently for sale at store.nba.com. The edible logo will be available for all 30 teams by next season, but they won’t be sold directly to consumers. Instead, the NBA will be selling the logos to individual pizza places nationwide for a lovely logo delivery.
This may be the next step to becoming more of a brand-crazed society. Will food products become the next popular promotional tool for advertisers? This phenomenon just goes on to show that as Americans, we are obsessed with brand identification. Creatively breaking through the clutter is a key element in today’s advertising world, but resorting to utilizing space on food may be taking it a step too far. It’ll be interesting to see if these new NBA products will be successful.
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