More goes into a personalized URL marketing campaign than simply sending a potential client a link that has their name incorporated in the web address. There is no “magic trick” that lets you merely send out the PURLs and let them do your work for you. It should simply be viewed as the key that gets you in the door.
To be successful, just like every other marketing campaign, the thought behind reaching a certain segment must be paired with relevance to those customers and a way to creatively grab their attention. If you pair this with intentional follow-ups with the recipients, you are in the making for what will become a truly personal approach.
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