We limit all our creative briefs to one page. Period. If you go over you need to cut something out. Yes, you can be too far under. There is an art to a good creative brief.
I stumbled upon (not by using StumbleUpon) this slide deck by Dare, which I assume is a British ad agency. I didn’t do too much digging, but they keep talking about British apples. What I did do was flip through a great instructional manual on what does and does not constitute a good brief. Kudos to Dare.
Please read if you like creative briefs. Please read if you don’t like creative briefs.
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