Godin put up a post last week that deserves a second look. He paints a simple, yet effective analogy that compares tired, stagnant and declining companies to bus companies. He could just as easily said the same of train companies (at least here in the U.S.). Whether it’s Greyhound or AMTRAK his explanation holds water.
The characteristics associated with bus companies should serve as red flags to our organization or yours. We work with many companies in the Fortune 500 and see firsthand the challenge faced by some of our best customers. Bureaucracy often slows the pace of creative marketing, neutralizing the benefit gained through agility when attacking markets. We, of course, are ready to help our customers stave off these giant killers.
Tired, by-the-book, aging companies that fear no one, because they’re convinced they own enough market share to be safe. They coast. Market share is lost and one day great companies wake up to find they are just so-so having lost their way. Seth Godin’s post is worth a read. Check it out here.
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