What not to say

February 24 2010

If you take Catherine Toole at her word and believe she’s credible enough to deliver good advice, then you should read a recent post I stumbled upon last week. She’s British. I don’t know why I put that here, but it seemed worth a mention. She’s CEO of Sticky Content, which leans heavily on the color pink.

She put together a top ten list of words we should replace/wipe from our websites. I viewed it as a challenge. Can I use all no-no’s in one VLG overview.

Welcome to VLG. Please visit our website. Click here to read* quotes praising our work. You can check out our library of work by visiting the “Work” section of our website. We also have other stuff there. We don’t carry news on our website. We use Twitter. Please follow us. Our solutions are truly remarkable, because we ask our clients to limit the number of stakeholders involved in copy and design approvals. Cheers. Thanks for your time.

*denotes something mandatory

Next, I truncated the overview into the following.

Hi. Visit our website, because marketing experts think it’s worth your time. Then call 214-299-8688 ext. 16 to buy* a microsite.

*this is optional, but recommended

Good list, Catherine.
picture-2

Bookmark and Share

Comments

Comments are closed.