In the dogfight that was the 2009 bust we didn’t cut marketing spend, but our contribution to a glutton of social media crashed and burned. I failed just when you’d think social media would offer a cheap alternative with perhaps greater results. Not so. Both my writing and my reading waned.
SMS text from Twitter? I cut those from following 25 to 5. Facebook? Rarely. I couldn’t get a status update posted weekly, let along daily or hourly. LinkedIn? My lips were sealed.
But… Somehow I don’t think this signals the death of social media, but a shift in how we think about and use it.
A litany of sources employed by Socialnomics generated a crazy list of reasons why you shouldn’t take your eye off the social media ball. I pulled some of my favorites from this post. Go check out the full list now. Don’t wait. Serious food for thought.
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- % of companies using LinkedIn as a primary tool to find employees….80%
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- 54% = Number of bloggers who post content or tweet daily
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
I’m awake now. Social media has my attention.
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