We really dig Flash microsites. However, Flash navigation confuses some. Unless we plant a back button on the site, you can easily lose a viewer that clicks the browser’s back button.
The VLG labs implemented a test project allowing users to click the back button in the browser and navigate as you would a boring, HTML website. This new feature comes online next week.
Our customers targeting a less-than-web-savvy audience will be able to deliver the intrigue and sophistication of Flash without losing folks married to a back button.
Why tell you all this? It’s another techie item you don’t have to worry about when running a Dialog Marketing program with VLG. We’re constantly evolving our products and services to meet marketing demands. We believe in this stuff and have the numbers to prove it.
Interactive marketing is awesome. It’s the convergence of media with benefits. You can quickly tweak, change and build whatever. It’s not like old-school media, because once you go to press, finish the photo shoot, cut the voice-over track, or drop it in the mail the deal is done. Mulligans are expensive.
Our goal is to keep your eyes on the site as long as possible. It’s not quite as simple as that, but interactive is simple in many ways. Blink if you must, but those that stay and play are more likely buyers. (Try this random staring contest with Jessica Alba.)
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