In the B2B space mobile media looks like it is light years away from adoption. Maybe it is. The consumer side of the marketing family loves the new media and plans on spending more and more on the platform. Not sure what that means now that our marketing media is converging. Mobile web, web t.v., DVR, text, text-to-web, web-to-text, phone-to-text and more.
These changes force marketers into new content and we’re having to adapt to it in a hurry. Are you struggling to keep up, or have you given up?
Rather than spew something preachy about new mobile trends, please take a minute to read a couple of these articles. It’s clear we need to prepare for mobile media, or is it. Scary.
Connecting outdoor to SMS is an unexpected blend of old and new. MediaPost
Southwest is looking for a little LUV on your mobile phone. Southwest Airlines Blog
Millenials are mobile media junkies, but they are frugal. What does that mean? eCommerce Journal
This may be a crazy rant by Ray Capece, but he has some good points. Check the brand recall numbers. Wow. Technosailor
Here at VLG we’ve gotten into the game by dipping our big toe in mobile media waters. Go to our homepage, click the iPhone then play along. It’s a simple path that’s easy to execute for SMB, but for most it’s a little scary.
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