We always knew we were special and maybe a little different than the other boys and girls. Last night confirmed our suspicions. In a night that saw TM and Click Here trading licks by winning awards on the backs of Chick-fila and American Airlines, VLG marched in and became the first runner-up in the Most Effective Local Campaign category with our campaign for e-Rewards Market Research.
This is a trophy-able offense and we’re extremely grateful to our client for giving us the opportunity to create something truly special for them. It’s a whole lot easier to make a winning campaign when your client has a great product and gives you a long leash.
For a little back-patting let me say that our team did a bang up job on this campaign. They offered some good strategic insight, developed a plan of attack and our friends at e-Rewards were kind enough to let us do something unique and memorable. There aren’t many companies brave enough to mail inflated globes to launch a new product. A globe can’t really tell a compelling story, but a personalized URL driving traffic to cool interactive microsite did a heck of a job. And, yay!, somebody noticed.
Congratulations, guys! Great work.