No. Please don’t.
We send a bunch of dimensional every month. Our customers’ campaigns do well because we don’t send traditional mailers, rather dimensional mail that gets 10x the results.
The postal service is in panic mode. The quasi-government entity is losing ground to digital solutions. Sometimes it feels like credit card offers must be keeping the post office afloat.
As a marketing agency with a strong direct marketing presence it sounds self-serving to say, “ignore the trends,” or “direct mail is still effective”. In reality, electronic bill payment is what’s killing the post office. No bills going out by mail, you’re payments aren’t returning by mail. Their are other factors, but the facts are clear.
Specialized, non-traditional, personalized mail is blowing the doors off the old stuff. It gets 10x the results of traditional mail and 100x the results of email blast to unknown targets.
So don’t panic. We have your back.
