Microsites afford the opportunity to separate and liven you messaging. As an added bonus microsites can actually boost SEO for your corporate site by delivering inbound links in greater numbers. Search engines baulk at digging too deep into a corporate website. Search engines deliver a variety of sites that correlate to your keywords in results to be fair to others. With microsites you can get your name out there by delivering enough variety to boost placement. It’s a pretty cool use of interactive media that often goes overlooked.
We, of course, would like to see interactive microsites used as a tactical component of a larger marketing campaign. Microsites need to be destinations and they need to be animated. There is a difference between a microsite and a landing page. Landing pages are like one-page corporate websites. Microsites tell stories and bring your brand to life. With more and more eyeballs focused on web browsers it might be time to consider adding microsites to your marketing mix.
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