In 1964, Walt Disney defined supercalifragilisticexpialidocious as “what to say when you you don’t know what to say”. We have more than one client searching for social media insight. They just don’t know what to say. The result is gobbledygoock that leaves readers scrathing their heads rather than asking for more. We’re are just as guilty as the next guy. Some of our stuff just falls flat. When that happens we call a staff meeting and break into song.
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