Give the folks at FLYP a hand for taking a bold stab at topics ranging from art to politics to poverty to music. That’s no easy task today, but they already know that. What does a progressive eZine this have to do with Dialog Marketing?
Dialog Marketing implies communication between two or more parties. Let’s face it, having a conversation with yourself will draw attention on a crowded street. On the Internet one of the only things that keeps us from a singular conversation is a website’s user interface. It’s the way users ask you a question (What do you do?) and how you deliver the answer (About Us). I was understandable confused by FLYPs user interface at first, but apparently I’m not alone.
The number one question on your FAQ page should probably not be “how do I navigate your site?” Props for tackling some tough issues. Hey, you did help me understand the basics of site navigation, but this is one question you probably shouldn’t have to answer.
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