LinkedIn is a pre-requisite for business networking. Sure, Facebook is great for catching up with old high school and college chums, but it lacks the buttoned-up, professional feel and usability of LinkedIn. Seriously, do I want my customers, vendors and business associates checking out my high school yearbook pics. No, not really. Silly pics in our VLG fan club that reveal a little of our creative personality, yeah, okay.
However, if you are able to divide your network into business (LinkedIn) and pleasure (Facebook) it opens the door to a great two-pronged approach to networking. It allows you to cast the net a little further than you might otherwise to build a larger network of peers on LinkedIn. Don’t give up an opportunity to grow and develop your business, because you haven’t played golf with someone, or worked with them, or gone to university with them. You can open yourself up to new relationships, professional relationships. Could you have leveraged this ten years ago?
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