April Dunford is one of our (new) favorites on the web. If you’re a fan of the beautiful game, or at least pretend to tolerate soccer (Joey) in certain company, you’ll appreciate this little piece.
Just like a foul in a soccer match, bad marketing decisions can be put in two buckets, says Ms Dunford. Sneaky, verbose, meaningless, unsegmented marketing will certainly get you booked. Now that you have a yellow card don’t push your luck. Repeat the same mistakes and you’ll end up with a second yellow that’ll get you tossed. Worse still, lie or cheat or spam and it’s a red card straight away. You won’t do your team any good if you’ve been sent off. Shame, shame.
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