Our team attended the Addys en masse to check out the local ad scene, drink some free wine, and soak up the architecture of the Old Red Courthouse in Dallas. It turned into art show with three agencies dominating the awards with thematic work that would sweep entire categories. With your rear end starting to dose off the show picked up a little with a viral video campaign for Dibs. The effort was backed by some good campaign metrics. Those that work with VLG know we can’t imagine a campaign that didn’t put metrics and revenue front and center.
There was, however, a mild letdown this morning as I rushed out to watch the winning video again, but the campaign is now nothing but a dead link. Bummer. It must have been fun while it lasted. All in all would I recommend dropping $90 a head to sit through the Addys? Nope, not this morning, but the good news is whether you win or lose the parking was validated. Yeah, free parking.
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