It’s only appropriate on this Valentine’s Day that we celebrate love. Isn’t love what we marketers strive for? I want people to love my brand, not like it. I want customers to love working with our team. Conversely, I want them to hate leaving so much they never leave. It is this love-hate relationship that we feel drives marketing today. However, there is no middle ground for today’s market leaders. Leaders are not prone to occupy the middle ground–the no-man’s land that causes customers or prospects to question our products, services and solutions. We want messages that are clear, solutions that are spot-on, and the confidence to deliver on the brand promise every time.
Love, love, love…
It’s cliche, sure, but love is not without merit in a world filled with marketing opportunity. Brand loyalty (love) provides a competitive advantage and increased lifetime customer value. We would love nothing more than that. Happy Valentine’s Day from the folks at VLG!
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