Marketing departments are still, sadly, cost centers. In a down economy, if it doesn’t make money it takes money and nobody like that. Our plea to all marketers is to turn your department/division/group into a revenue center. Reinvent yourself as “the” revenue engine in your organization. We build this clever Dialog Engine solutions, so called because these solutions enable sales.
As a marketing and advertising firm, we see firsthand shifts in marketing spend. They are a little scary. We’re a small, niche player that provides a very specific, revenue-centric solution. Cuts in marketing spend affect even the most sales-focused marketing organizations. Does that make sense? Nope. Together we can reinvent marketing. Find less expensive ways to reach more households. Find ways to get more our of your spend. Find ways to objectively measure marketing’s impact on the bottom line.
It’s not as scary as it sounds. We find new ways to do this everyday.
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