Thought leadership threatens the brand, but that’s not a bad thing. A quick read of the latest articles, posts, and podcasts confirm a widely held belief that thought leadership provides a company (or individual) with a competitive advantage. It’s a topic that can be overly complicated.At the end of the day thought leadership is little more than regular, plain old leadership. If buyers flock to the most competent, knowledgeable, trusted thought leaders in the industry for advice, products and solutions and buyers flock to the best brands, how do we get there from here?
Dana Vanden Havel’s “Why Thought Leadership Marketing is NOT Just Giving Information Away” Read Article
So far Dana’s article appeared in 5 Twitter posts. twitt(url)y
Comments