Nothing is more annoying than a pop-up ad or a site taking control of your computer where you suddenly feel hijacked. We like to call that the point where users "bail" or close out of the site and potentially the relationship. Now, that doesn't help either one of you. The user feels like your message was invasive and you have one less potential customer.
Give them control. Let the user decide what they see and how far they want to go through your message. Give them options of downloads and let them tell you how and if they want to be contacted. Don”t throw them the kitchen sink. Keep it simple and relevant. You will be surprised with the results.
Here at VLG, not only do we help you sculpt a message, we also help you segment your message on a personal level. We can serve up content and offers relevant to each user, which makes for a personally tailored experience. We then pass the user information and activity to your sales team which arms them with the knowledge to intelligently nurture that prospect. Let them express their interests and begin to build a meaningful and successful relationship. Give your customer a voice.
