Our friends at the USPS (Deliver) suggest using the “white” space on your invoices to deliver messaging related to new products or services, but will that kind of exposure really help? Is the invoice a negative space you don't want tied to your marcom efforts? How far should we go to get our message out?
I guess it depends on a number of factors. It is likely your customers' A/P folks will give that invoice closer scrutiny than the day-to-day decision maker. But, hey, if you have all that white space, then you might as well give it a shot. No doubt invoices get opened by the customer, but why not put some messaging on your outbound checks (we know those get opened)?
Sounds like it's time for us to start offering PURLs on our customers' invoices. Maybe we can direct them to a website that helps the A/P folks communicate with the A/R folks to resolve issues faster, or maybe it's a thank you page that allows you to build a list for gifts at year-end. If you send your customers” A/P person a thank you gift, do you think your day-to-day contacts will hear about it? Maybe, who knows?
Interesting thought. Pretty innovative insight for an organization started in 1775.
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