Nicole and Sandra (our interns) found a good 12-step primer on social media over on Larry Chase's blog. It may not be right for all of our readers, but certainly goes through the basics and will help many of us that struggle to wrap our arms around social media on the marketing front. When you have 5 minutes scroll through these tidbits and you”ll learn something. Here's my Cliff’’s Notes version (for those with only 2 minutes):
People gravitate toward other people just like them, but if you build a social media site and you're popular, the system will crash. Marketing should look at social media like a new challenge, but the rules change almost daily so you must also. If you're not cool, or your company is not what you'd call cool, or you don't know the places to see and be seen this is going to be tough. Get over your social or techno phobias and don”t be afraid to make a mistake, because though the form may change, social media's function is here to stay.
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