Summer is here and in full swing, and if you're lucky enough to be out pool or beachside with your anywhere wireless card, make sure you remember that sunscreen. In addition to evaluating the latest blockbusters and vacation destinations, summer brings with it a time to slow down, reflect on the year so far and evaluate what's been done well, and what could be done better.
One thing you can do is pat yourself on the back because you're running targeted B2B lead generation programs that are making your money work for you. Not only that, you're leading the pack by using personalized URLs (PURLs) to help improve the quality of your B2B leads.
Now it's time to think about other ways you can increase your exposure. Ever wondered how to get your company noticed (in a good way) by bloggers? Susan Atgood can get you a head start.
