Something happens every four years that brings the world's population together for three short weeks.
The Summer Olympics, of course.
While it brings to mind those days of old when my playmates and I would don swimsuits and make up synchronized swimming routines in the deep end of the pool, it also brings to the forefront the idea of the Olympiad as a marketing indicator. Past studies have focused on the impact of ambush marketing - the act of insinuating an association with an event while not an official sponsor.
This summer at the XXIX Olympiad, NBC will take it step further by tracking more than just their ratings.
It will be interesting to see what they find. Our money is on high interactivity and users interested in streaming content. And I”ll be dusting off that swimsuit for a return to the pool.
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