How to become the MacGyver of Lead Generation

MacGyver

 

If there’s anything we learned from MacGyver, either the classic version or the one that is currently enjoying a renaissance, it’s that if you’re smart, resourceful, and have a roll of duct tape you can do anything – even save the world. Or in your case, your lead generation plans.

Below you’ll find four tips on how to rock lead generation, and maybe someday, spy craft.

1. Take stock of your resources

Be realistic about what you’re working with. If you only have a handful of pasta and a coffee pod, you’re probably not going to be able to hotwire a car. (Or can you?) Similarly, if your department is resource constrained you may have to start small. Mac has gotten out of more than one tight spot with nothing more than a paper clip and chewing gum. If you’re smart with your goals, you can utilize your resources in the most efficient manner and make sure they are working smart for you, not just working hard.

2. Think outside the box

Maybe your current lead generation strategy is strictly inbound. Maybe it’s email only. What could you do if you mixed it up, went a little old school? What if you sent snail mail? What if you sent snail mail with a shareable, digital component? Worlds open up.

3. Test, assess, then test again

Some of life’s greatest inventions were accidents: post-its, penicillin, potato chips. Look for unexpected reactions to your lead generation campaign and then make them part of your ongoing strategy.

4. Work with an expert

You can certainly go it alone, but even Mac has a team of highly trained specialists to help him out of his tightest jams.

See how VLG can help you make the most of your lead generation resources and goals.

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Hello 2017, Goodbye Resolutions

Crush your 2017 Resolutions

Howdy Boredom Fighters,

It’s a new year and like every new year, the resolutions are set and the gyms are packed. Just like the gyms, in a month the resolutions will be forgotten and old habits will set in. Don’t let this happen to you with your marketing plans. If you’re looking to make a long-lasting change then let one of our “Fitness Lead Instructors” (OK that was kinda cheesy…) but really, let VLG help make your marketing resolutions stick.

Email with the word HELP to rafaelm@wefightboredom.com and we’ll call quicker than you can rack out 20 push-ups. You can even take advantage of 2016 prices before our 2017 rate increases take effect.

Hope to hear from you soon,
Rafael

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Rafael Manias
VLG | Principal

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We’re Hiring! Could you be the next boredom fighter?

Do you have what it takes to join our team of boredom fighters? Are you a hard worker, a fast learner, and a smart cookie with stellar organization skills? Then you might be the right fit for an opening on our Account Management team. If you’d like to be part of the team that creates campaigns like this, we’d like to hear from you.

Check the requirements below and make sure it sounds like you’re a good fit, then send your resume to Rafael Manias at rmanias@wefightboredom.com.

wanted-bf

 

You don’t just think outside the box, you doubt the box’s actual existence.
You’re a creative problem solver with an eye for detail. This is no job for a pencil pusher. You can create and maintain client relationships while keeping multiple projects on-schedule and on-budget.

If this sounds like you, we could use you at VLG!

We’re looking for an Account Manager to join our growing agency and become an integral part of our client services team. The ideal candidate will be able to:

  • Maintain and ensure project timeliness, budget, scope, and strategy
  • Develop, nurture and grow strong client relationships
  •  Stay apprised of client products and competitive landscape
  • Work with Principals and assigned Account Executive to set appropriate objectives for client growth
  • Communicate VLG point-of-view and Best Practices to the client via meetings, presentations and other communications
  • Develop client proposals, reports, presentations, and estimates
  • Internally communicate and contribute to concept development
  • Manage key client deliverables and expectations
  • Ensure smooth implementation of all programs and initiatives
  • Maintain accurate client profile and growth potential
  • Contribute to new and recurring revenue goals, and maintain a book of business

Skills, Knowledge, and Experience Required:

  • Demonstrate exceptional leadership, critical thinking, communication, and presentation skills
  • Strategic planning, problem solving and results-driven experience
  • In-depth understanding and experience with developing and executing complex, interactive marketing initiatives
  • Maintain a clear understanding of client products, brand positioning and competitive landscape
  • Proven ability to keep projects on-time, on-strategy and on-budget
  • Highly organized with strong project management experience
  • Self-motivated and able to work in a fast paced environment
  • Strong written and oral communications skills
  • Extreme attention to detail and resourceful
  • Team player with excellent issue resolution skills
  • Microsoft Office (Word, Excel, PowerPoint) and Basecamp (preferable)
  • Bachelor’s degree or higher in Marketing, Advertising, Journalism, or Business
  • Minimum of 5 years recent working experience

Please send resumes to Rafael Manias at rmanias@wefightboredom.com

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5 Marketing Monsters Lurking in Your Midst

Lego-lineup-on-Halloween-The-Usual-Suspects

Office Halloween parties. Love ‘em or hate ‘em, the fact is that sometime in the next 5–7 days, you’re going to be required or strongly encouraged to step out of your comfort zone, don some crazy-uncomfortable concoction of an outfit, and then try to get through your day with a straight face.

In a nod to this hallowed office tradition, we bring you five marketing monsters and your best bet to beat them.

The Vampire Creative

You know when you see an ad or get a campaign that is just so good you can’t stop talking about it, only to realize that not only do you not remember the brand it was advertising, but you don’t even know what it was advertising? Creativity is the cornerstone of a good campaign, but it has to support the message. If your audience doesn’t know what you were trying to impart after experiencing your communication, you’ve been a victim of The Vampire.

Ghostly Goals

There’s some benefit to transparency, but not this kind. If your goals are unclear, difficult to uncover, and impossible to see when you evaluate your communication, it’s time to do some Goal Busting.

Frankenstein Funding

Getting to the end of the year only to realize that you have to cobble together funding from various sources to get the leads you need is pretty scary. Creating a line item in your budget for a custom lead-generation campaign each year means healthy leads come in, and you can save the surgery for Dr. Frankenstein.

Zombie Data

Is there anything more frightening than sending your campaign out into the world only to find it withering under the weight of undead list data?  Whether your prospect has moved on to another company or torched the email account you have on file, lists degrade at a rate of approximately 2% a month. Keep your campaign thriving in the land of the living with regular list work.

Monster Metrics

Has your CMO handed down frighteningly large metric goals for you to reach this year?  We can help. Check out how our client Tagetik tackled this monster problem.

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Account-Based Marketing is a smart idea, m*therforkers.

This presidential election cycle has many people thinking the world portrayed in Mike Judge’s Idiocracy is upon us. In that 2006 film, an average solider awakens 500 years in the future to find an incredibly dumbed-down society.

“I’m no prophet,” Judge recently told a writer for Time magazine. “I was off by 490 years.”

Billboards for the MTV Movie Awards that resort to coarse language were cited in the article as one example of Judge’s vision of the future coming true.

It is with great relief then that we note results-oriented B2B marketers are smarter than ever. Increasingly, those with complex propositions, long sales cycles and large customers are gravitating towards Account-Based Marketing (ABM).

Also known as Key Account Marketing, ABM is a strategic approach that aligns sales and marketing teams around the accounts they value the most. Their focus is on helping the client achieve their business goals instead of waiting for them to ask for help with a project.

When done well, its practitioners see larger deal sizes, faster deal cycles, and better ‘win’ rates because they’re reaching out to more senior executives in a way that resonates with them rather than starting with as many leads as possible.

The Dialog Marketing we practice at VLG fits in well with this approach. We get the attention of highly valued targets by sending them an unexpected physical object and an intriguing handwritten note, then drive them online to a themed website designed to glean valuable insights.

ABM’s efficient use of resources makes our proven formula even more effective because it allows higher-quality mail pieces to be employed.

Is your ABM missing something?

Something missing in your marketing

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September Campaign of the Month: Avere Your Quest Begins

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Obviously, we’re proud of all of our work, but every once in a while a campaign comes along with the perfect symmetry of creative vision, client enthusiasm, and stellar performance. We call these Knockout Campaigns because they KO the competition in any fight against boredom.

This month, that honor goes to Avere for their campaign, Your Quest Begins.

Why We Love It:

Dragons, and wizards, and goblins…oh my! What’s not to love in this storage hybrid fantasy creation? Drawing on the gaming enthusiasm of its target audience, our team created a campaign that’s way too fun for work.

Check it out for yourself.

Avere Banner

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We’re Hiring: Programs Coordinator

wanted-bf

 

You don’t just think outside the box, you doubt the box’s actual existence.

You’re a creative problem solver with an eye for detail. This is no job for a pencil pusher. You are a people person who’s never met a Gantt chart  you didn’t like , and are comfortable working with both the creative and account management teams to keep multiple projects on schedule and on budget.

If this sounds like you, we could use you at VLG!

We’re looking for a Programs Coordinator to join our growing agency and become an integral part of our delivery  team. The ideal candidate will be able to:

Responsibilities

  • Create all project timelines using Project Management software
  • Develop and manage project forecasts
  • Manage queue of creative resources and their associated project tasks
  • Partner with account management to manage project plans and deliverables timelines
  • Facilitate weekly team meetings with account management
  • Facilitate daily creative team status meetings with Executive Creative Director
  • Coordinate QA testing
  • Schedule brainstorm sessions for each new campaign
  • Purchase domains for campaigns (as needed)
  • Create JumpSpark (online repository) review links
  • Send out launch email announcements to VLG
  • Manage internal VLG projects/enhancements
  • Assist with the continued development and evolution of internal processes
  • Generate company and project metrics reports
  • Coordinate Customer Satisfaction Surveys with Executive Creative Director
  • Assist in the training of new employees on the delivery process
  • Create and manage third party email accounts for appointment setting team
  • Work with account and sales teams to ensure needed resources are available for custom/adhoc projects
  • Edit presentation decks prior to client review meetings

Requirements

  • 2–3 years of project management/coordination experience
  • Basic knowledge of various programming platforms, including HTML 5, Flash, PHP, and SQL
  • Experience with quality assurance testing of web projects
  • Ability to manage multiple projects and timelines across various stages of development
  • Working knowledge of Basecamp, MS-Excel, and MS-PowerPoint

Interested? Send your resume to Don Abell, Executive Creative Director.

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It’s National S’Mores Day

You're killing me smalls

Today is National S’mores Day. No seriously, there is such a thing. So if there’s a run on ‘mallows and Hershey bars at your local grocery store, you’ll know why. As yummy as we find ooey, gooey s’mores, we’re also partial to cake and events that help satisfy a sweet tooth – s’mores, cake or otherwise.

Check out how we helped our client, SilkRoad, make event invitations, booth attendance, and post-show follow-up a piece of cake.

Sweet Event

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17 Podcasts to turn your morning commute into a Marketing Masterclass

Smartphone and earbuds

The average commute is 25 minutes, with some of you putting in as much as 2 hours per day.  You can use that time to just chill or put it to good use with these 17 podcasts covering topics from social media to traditional marketing. Did we leave off one of your favorites? Let us know in the comments.

Social Media Marketing Happy Hour

This Old Marketing

Copyblogger FM

DuctTape Marketing Podcast

Seth Godin’s Startup School

Growth Byte

ConversionCast

Marketing Over Coffee

Ask Gary Vee

Harvard Business Review IdeaCast

Marketing Nerds

TheBeancast

Six Pixels of Separation

The Accidental Creative

The Marketing Companion

Content Inc.

Online Marketing Made Easy

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