We’re Hiring! Could you be the next boredom fighter?

Do you have what it takes to join our team of boredom fighters? Are you a hard worker, a fast learner, and a smart cookie with stellar organization skills? Then you might be the right fit for an opening on our Account Management team. If you’d like to be part of the team that creates campaigns like this, we’d like to hear from you.

Check the requirements below and make sure it sounds like you’re a good fit, then send your resume to Rafael Manias at rmanias@wefightboredom.com.

wanted-bf

 

You don’t just think outside the box, you doubt the box’s actual existence.
You’re a creative problem solver with an eye for detail. This is no job for a pencil pusher. You can create and maintain client relationships while keeping multiple projects on-schedule and on-budget.

If this sounds like you, we could use you at VLG!

We’re looking for an Account Manager to join our growing agency and become an integral part of our client services team. The ideal candidate will be able to:

  • Maintain and ensure project timeliness, budget, scope, and strategy
  • Develop, nurture and grow strong client relationships
  •  Stay apprised of client products and competitive landscape
  • Work with Principals and assigned Account Executive to set appropriate objectives for client growth
  • Communicate VLG point-of-view and Best Practices to the client via meetings, presentations and other communications
  • Develop client proposals, reports, presentations, and estimates
  • Internally communicate and contribute to concept development
  • Manage key client deliverables and expectations
  • Ensure smooth implementation of all programs and initiatives
  • Maintain accurate client profile and growth potential
  • Contribute to new and recurring revenue goals, and maintain a book of business

Skills, Knowledge, and Experience Required:

  • Demonstrate exceptional leadership, critical thinking, communication, and presentation skills
  • Strategic planning, problem solving and results-driven experience
  • In-depth understanding and experience with developing and executing complex, interactive marketing initiatives
  • Maintain a clear understanding of client products, brand positioning and competitive landscape
  • Proven ability to keep projects on-time, on-strategy and on-budget
  • Highly organized with strong project management experience
  • Self-motivated and able to work in a fast paced environment
  • Strong written and oral communications skills
  • Extreme attention to detail and resourceful
  • Team player with excellent issue resolution skills
  • Microsoft Office (Word, Excel, PowerPoint) and Basecamp (preferable)
  • Bachelor’s degree or higher in Marketing, Advertising, Journalism, or Business
  • Minimum of 5 years recent working experience

Please send resumes to Rafael Manias at rmanias@wefightboredom.com

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5 Marketing Monsters Lurking in Your Midst

Lego-lineup-on-Halloween-The-Usual-Suspects

Office Halloween parties. Love ‘em or hate ‘em, the fact is that sometime in the next 5–7 days, you’re going to be required or strongly encouraged to step out of your comfort zone, don some crazy-uncomfortable concoction of an outfit, and then try to get through your day with a straight face.

In a nod to this hallowed office tradition, we bring you five marketing monsters and your best bet to beat them.

The Vampire Creative

You know when you see an ad or get a campaign that is just so good you can’t stop talking about it, only to realize that not only do you not remember the brand it was advertising, but you don’t even know what it was advertising? Creativity is the cornerstone of a good campaign, but it has to support the message. If your audience doesn’t know what you were trying to impart after experiencing your communication, you’ve been a victim of The Vampire.

Ghostly Goals

There’s some benefit to transparency, but not this kind. If your goals are unclear, difficult to uncover, and impossible to see when you evaluate your communication, it’s time to do some Goal Busting.

Frankenstein Funding

Getting to the end of the year only to realize that you have to cobble together funding from various sources to get the leads you need is pretty scary. Creating a line item in your budget for a custom lead-generation campaign each year means healthy leads come in, and you can save the surgery for Dr. Frankenstein.

Zombie Data

Is there anything more frightening than sending your campaign out into the world only to find it withering under the weight of undead list data?  Whether your prospect has moved on to another company or torched the email account you have on file, lists degrade at a rate of approximately 2% a month. Keep your campaign thriving in the land of the living with regular list work.

Monster Metrics

Has your CMO handed down frighteningly large metric goals for you to reach this year?  We can help. Check out how our client Tagetik tackled this monster problem.

Tagetik-CTA-banner

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Account-Based Marketing is a smart idea, m*therforkers.

This presidential election cycle has many people thinking the world portrayed in Mike Judge’s Idiocracy is upon us. In that 2006 film, an average solider awakens 500 years in the future to find an incredibly dumbed-down society.

“I’m no prophet,” Judge recently told a writer for Time magazine. “I was off by 490 years.”

Billboards for the MTV Movie Awards that resort to coarse language were cited in the article as one example of Judge’s vision of the future coming true.

It is with great relief then that we note results-oriented B2B marketers are smarter than ever. Increasingly, those with complex propositions, long sales cycles and large customers are gravitating towards Account-Based Marketing (ABM).

Also known as Key Account Marketing, ABM is a strategic approach that aligns sales and marketing teams around the accounts they value the most. Their focus is on helping the client achieve their business goals instead of waiting for them to ask for help with a project.

When done well, its practitioners see larger deal sizes, faster deal cycles, and better ‘win’ rates because they’re reaching out to more senior executives in a way that resonates with them rather than starting with as many leads as possible.

The Dialog Marketing we practice at VLG fits in well with this approach. We get the attention of highly valued targets by sending them an unexpected physical object and an intriguing handwritten note, then drive them online to a themed website designed to glean valuable insights.

ABM’s efficient use of resources makes our proven formula even more effective because it allows higher-quality mail pieces to be employed.

Is your ABM missing something?

Something missing in your marketing

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September Campaign of the Month: Avere Your Quest Begins

unnamed

 

Obviously, we’re proud of all of our work, but every once in a while a campaign comes along with the perfect symmetry of creative vision, client enthusiasm, and stellar performance. We call these Knockout Campaigns because they KO the competition in any fight against boredom.

This month, that honor goes to Avere for their campaign, Your Quest Begins.

Why We Love It:

Dragons, and wizards, and goblins…oh my! What’s not to love in this storage hybrid fantasy creation? Drawing on the gaming enthusiasm of its target audience, our team created a campaign that’s way too fun for work.

Check it out for yourself.

Avere Banner

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We’re Hiring: Programs Coordinator

wanted-bf

 

You don’t just think outside the box, you doubt the box’s actual existence.

You’re a creative problem solver with an eye for detail. This is no job for a pencil pusher. You are a people person who’s never met a Gantt chart  you didn’t like , and are comfortable working with both the creative and account management teams to keep multiple projects on schedule and on budget.

If this sounds like you, we could use you at VLG!

We’re looking for a Programs Coordinator to join our growing agency and become an integral part of our delivery  team. The ideal candidate will be able to:

Responsibilities

  • Create all project timelines using Project Management software
  • Develop and manage project forecasts
  • Manage queue of creative resources and their associated project tasks
  • Partner with account management to manage project plans and deliverables timelines
  • Facilitate weekly team meetings with account management
  • Facilitate daily creative team status meetings with Executive Creative Director
  • Coordinate QA testing
  • Schedule brainstorm sessions for each new campaign
  • Purchase domains for campaigns (as needed)
  • Create JumpSpark (online repository) review links
  • Send out launch email announcements to VLG
  • Manage internal VLG projects/enhancements
  • Assist with the continued development and evolution of internal processes
  • Generate company and project metrics reports
  • Coordinate Customer Satisfaction Surveys with Executive Creative Director
  • Assist in the training of new employees on the delivery process
  • Create and manage third party email accounts for appointment setting team
  • Work with account and sales teams to ensure needed resources are available for custom/adhoc projects
  • Edit presentation decks prior to client review meetings

Requirements

  • 2–3 years of project management/coordination experience
  • Basic knowledge of various programming platforms, including HTML 5, Flash, PHP, and SQL
  • Experience with quality assurance testing of web projects
  • Ability to manage multiple projects and timelines across various stages of development
  • Working knowledge of Basecamp, MS-Excel, and MS-PowerPoint

Interested? Send your resume to Don Abell, Executive Creative Director.

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It’s National S’Mores Day

You're killing me smalls

Today is National S’mores Day. No seriously, there is such a thing. So if there’s a run on ‘mallows and Hershey bars at your local grocery store, you’ll know why. As yummy as we find ooey, gooey s’mores, we’re also partial to cake and events that help satisfy a sweet tooth – s’mores, cake or otherwise.

Check out how we helped our client, SilkRoad, make event invitations, booth attendance, and post-show follow-up a piece of cake.

Sweet Event

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17 Podcasts to turn your morning commute into a Marketing Masterclass

Smartphone and earbuds

The average commute is 25 minutes, with some of you putting in as much as 2 hours per day.  You can use that time to just chill or put it to good use with these 17 podcasts covering topics from social media to traditional marketing. Did we leave off one of your favorites? Let us know in the comments.

Social Media Marketing Happy Hour

This Old Marketing

Copyblogger FM

DuctTape Marketing Podcast

Seth Godin’s Startup School

Growth Byte

ConversionCast

Marketing Over Coffee

Ask Gary Vee

Harvard Business Review IdeaCast

Marketing Nerds

TheBeancast

Six Pixels of Separation

The Accidental Creative

The Marketing Companion

Content Inc.

Online Marketing Made Easy

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The Important Lesson Marketers Should Take From Pokémon GO.

Pokemon Go

Niantic Labs released Pokémon GO to the general public on July 6th. In short order, it surpassed Snapchat and Twitter to become the most used mobile phone application (boasting an estimated 26 million users a day as of this writing).

Developers, designers and marketers have been busy studying the app to glean the secrets of its success. The formula seems like a no-brainer: Take a piece of intellectual property with strong nostalgic appeal to Millennials and marry it to augmented reality.

But there is a bigger lesson to be learned.

What’s propelling Pokémon GO’s roaring popularity is how easy it is to use. The app is available for free on both iOS and Google Play. The only barrier of entry is ownership of a mobile device, which nowadays is as common as owning a pair of shoes.

If your next campaign uses the Internet or direct mail, ease of use will help it gain traction. Make sure your websites and online ads are compatible with different browsers/mobile devices, and your direct mail is easy to open and respond to.

If you are in the business of helping clients with their marketing, do everything you possibly can to make their lives easier. They are more likely to return if they see you as a true partner.

The account service team at VLG recently applied this principle to a virtual reality project our firm completed for Novo Nordisk.

While our excellent creative team was developing an engaging virtual experience for use at trade shows, we set out to solve the puzzle of how to present its physical components.

We began by sourcing powerful mobile devices and selecting high-quality virtual reality headsets that would ensure the best possible experience. After branding the headsets with the experience name, we placed the items with their accessories into one convenient package.

This makes the experience easier to set up and break down at tradeshows, which gives Novo Nordisk more time for networking.

The takeaway: In a busy world, ease of use frequently determines whether people will give you their time, loyalty and money.

Check out the virtual reality campaign for yourself.

Virtual Reality Banner

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What do Boredom-Fighters Collect?

 

collections collage

A recent FastcoDesign Article that took a look at what designers collect got us thinking. When creativity is your job, what do the objects you surround yourself with tell your teammates and the world about you and your creative process? As I looked around the office at the hodge-podge of collectibles, from full-on figurines to ad hoc accumulations, I began to see a pattern emerge. So, if you ever wondered what focuses the minds and energies of your favorite boredom-fighters, read on.

First, what’s a boredom-fighter? So glad you asked. On the surface, it’s pretty self-explanatory. We try in everything we do to break through the ho-hum, vanilla, clutter of traditional marketing. But, it goes a little deeper than that. Not only are we churning out creative campaigns, we’re doing it fast. Like 8 weeks fast. When your mind has to move at lightning speed to help solve a creative problem, sometimes you need a little help. From traditional creative roles to account services to business development, at VLG, we’re all creative problem solvers, and here’s a look at what inspires us when the need arises.

 

Star Wars Figures

“I’ve been known to channel The Force,” says Creative Director, Angela Shori. “Every once in a while, there’s a creative problem that requires a different perspective, so setting up a battle, or just reorganizing these Lego figures can reset my brain.”

 

Large Rubber band ball

When business development rep Matthew Kuss needs to unwind, he does so by adding to his very real rubber band ball. Twelve years in the making, it’s quite the curiosity. If you’re making a road trip our way, stop by and see it. Matt won’t mind.

 

Rifle Company notebooks

If you attend as many meetings as Principal Taylor Johnson does, it helps to find a little inspiration in your everyday tools. Her notebooks from Rifle Paper company keep her organized and inspired.

 

mail piece collage

As much as we all love our own individual collections, there’s nothing to inspire us like our wall of fame. Here we feature some of our favorite direct mail pieces of all time. Yes, we sent every one of these things to people in the mail. If you’d like to see how you can bring the boredom-fighting experience to your audience, request a direct mail piece through our website.

Do you have your own items of inspiration? Tag us on Twitter or Instagram with the hashtag #itemsofinspiration.

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