If there’s anything we learned from MacGyver, either the classic version or the one that is currently enjoying a renaissance, it’s that if you’re smart, resourceful, and have a roll of duct tape you can do anything – even save the world. Or in your case, your lead generation plans.
Below you’ll find four tips on how to rock lead generation, and maybe someday, spy craft.
1. Take stock of your resources
Be realistic about what you’re working with. If you only have a handful of pasta and a coffee pod, you’re probably not going to be able to hotwire a car. (Or can you?) Similarly, if your department is resource constrained you may have to start small. Mac has gotten out of more than one tight spot with nothing more than a paper clip and chewing gum. If you’re smart with your goals, you can utilize your resources in the most efficient manner and make sure they are working smart for you, not just working hard.
2. Think outside the box
Maybe your current lead generation strategy is strictly inbound. Maybe it’s email only. What could you do if you mixed it up, went a little old school? What if you sent snail mail? What if you sent snail mail with a shareable, digital component? Worlds open up.
3. Test, assess, then test again
Some of life’s greatest inventions were accidents: post-its, penicillin, potato chips. Look for unexpected reactions to your lead generation campaign and then make them part of your ongoing strategy.
4. Work with an expert
You can certainly go it alone, but even Mac has a team of highly trained specialists to help him out of his tightest jams.
See how VLG can help you make the most of your lead generation resources and goals.